The process of creative imagery starts with the client’s sketches, mood boards, storyboards and any other reference they can provide. You can never supply too many references.
Once the brief is established an initial layout of the animation or image is created, we call this animatic for animation or chalks for images.
After the signing of the chalk or animation, the materials and lighting begin adding the desired level of detail.
Once the lighting is signed off and approved a final image will be rendered, retouched and supplied. Alternatively, the final animation would then be rendered and composited.